Pietro Beccari

Alumnus of the year 2018

Pietro Beccari
Chairman and CEO of Christian Dior Couture

After completing his classical studies, Pietro Beccari graduated in Economics and Business at the University of Parma. He began his professional career in the Marketing department of Benckiser (Italy) and Parmalat (USA) before moving to the General Management of Henkel (Germany), where he held the position of Vice President of the Haircare division. In 2006, he joined LVMH as Executive Vice President of Marketing and Communications for Louis Vuitton, before becoming President and CEO of Fendi in 2012, where he remained until February 2018, distinguishing himself with numerous concrete actions to benefit the artistic and cultural heritage of the city of Rome. Since February 2023, he has been President and CEO of Louis Vuitton as well as a member of the LVMH Executive Committee.